ร้านอาหาร ฮาร์ดคาสเซิล เดิมพันครั้งใหญ่กับระบบดิจิทัล


ร้านอาหาร ฮาร์ดคาสเซิล ยูฟ่าเบท ครั้งใหญ่กับระบบดิจิทัล

Hardcastle Restaurantsแฟรนไชส์หลักของ McDonald’s India (ฝั่งตะวันตกและใต้) ได้ดำเนินการริเริ่มด้านดิจิทัลมาเป็นเวลา 10 ปีแล้ว และผลลัพธ์ที่ได้ก็ปรากฏให้ทุกคนได้เห็น ยอดขายเพิ่มขึ้น ความพึงพอใจของผู้บริโภคสูงขึ้นกว่าแต่ก่อน และสิ่งใหม่ๆ ยังเป็นมิตรต่อสิ่งแวดล้อมอีกด้วย อ่านต่อเพื่อเรียนรู้เพิ่มเติมเกี่ยวกับความคิดริเริ่มด้านดิจิทัลเหล่านี้ที่เปลี่ยนโฉมหน้าของร้านอาหาร Hardcastle

ตู้สั่งอาหารอัตโนมัติได้รับความนิยมอย่างมาก

ตอนนี้สิ่งนี้ต้องได้ผล ใครบ้างที่ไม่ต้องการยืนรอคิวยาวๆ สั่งอาหารอย่างเงียบๆ หลังจากใช้เวลาอย่างเพลิดเพลินที่ตู้ขายอาหาร McDonald’s India ได้ทำให้กระบวนการสั่งซื้อนั้นง่ายมาก คุณต้องแตะหน้าจอก่อนจึงจะเริ่มต้นได้ จากนั้นจึงเลือกได้ระหว่างอาหารและเครื่องดื่ม จากนั้นเพียงแค่คลิกที่เบอร์เกอร์ เฟรนช์ฟราย แรป หรืออะไรก็ได้ที่คุณต้องการซื้อ จากนั้นทุกอย่างจะถูกเพิ่มลงในรถเข็น คล้ายกับกระบวนการซื้อของบนเว็บไซต์อีคอมเมิร์ซ คุณยังสามารถปรับแต่งเบอร์เกอร์ของคุณได้ที่นี่อีกด้วย หากคุณต้องการใส่มายองเนสหรือเพิ่มชีสอีกชิ้น คุณก็สามารถทำได้เช่นกันบนตู้ขายอาหาร และหากคุณสั่งซื้อเพียงครั้งเดียวโดยใช้ตู้สั่งอาหารด้วยตนเอง คุณจะสั่งอาหารในครั้งต่อไปได้รวดเร็วมาก เพราะมันง่ายเกินไป

แอปเดียวสำหรับส่วนลดในร้านค้า

หากคุณมองหาข้อเสนอและส่วนลดอยู่เสมอ เราเข้าใจดีว่าใครบ้างที่ไม่ต้องการคุ้มค่ากับเงินที่จ่ายไป และรู้สึกดีเสมอที่ได้สิ่งพิเศษเพิ่มเติม ไม่ใช่หรือ ในปีนี้ ร้านอาหาร ฮาร์ดคาสเซิล ซึ่งเป็นแฟรนไชส์หลักของMcDonald’s India West and Southจึงได้เปิดตัวแอพ McDonald’s ก่อนที่คุณจะสับสน ขอชี้แจงก่อนว่าแอพ McDelivery และแอพ McDonald’s เป็นแอพที่แตกต่างกัน แอพ McDelivery เป็นแอพที่คุณสั่งแอพ McDonald’s ได้ แต่แอพ McDonald’s นั้นแตกต่างกัน โดยส่วนใหญ่แล้วแอพนี้จะเกี่ยวกับการรับประทานอาหารในร้าน หากคุณอยู่ในร้านอาหาร McDonald’s ก่อนที่คุณจะสั่งอาหาร เราขอแนะนำให้คุณเปิดแอพ McDonald’s แล้วคลิกที่ข้อเสนอ คุณจะได้รับข้อเสนอที่ออกแบบมาโดยเฉพาะสำหรับคุณ ซึ่งคุณสามารถใช้สิทธิ์ได้ภายในสิบนาที นอกจากข้อเสนอแล้ว คุณยังสามารถรู้จักแบรนด์ได้อย่างใกล้ชิดผ่านแอพ McDonald’s อีกด้วย แอพจะนำคุณไปยังแอพ McDonald’s ซึ่งมีข้อมูลเกือบทุกอย่างที่คุณอยากรู้เกี่ยวกับแบรนด์ เช่น ส่วนผสมมาจากไหน ครัวมังสวิรัติและครัวที่ไม่ใช่มังสวิรัติแยกจากกันหรือไม่ ทั้งหมด

เล่นขณะที่เราเตรียมอาหารของคุณ

ไม่ใช่ว่า McDonald’s จะใช้เวลาเตรียมอาหารของคุณนานกว่าสองสามนาที แต่การยุ่งอยู่ตลอดเวลาก็ยังดี ดังนั้นในร้านอาหาร Experience of the Future EOTF ทั้งหมด คุณจะเห็นแท็บที่โต๊ะซึ่งคุณสามารถเล่นเกมได้ เกมนี้เป็นที่นิยมโดยเฉพาะในหมู่เด็ก ๆ และวัยรุ่น นอกจากนี้ยังมีแท่นชาร์จไร้สายด้วย ในกรณีที่โทรศัพท์ของคุณแบตเตอรี่ใกล้หมด

โดยรวมแล้ว McDonald’s กำลังดำเนินการหลายขั้นตอนเพื่อให้สอดคล้องกับยุคดิจิทัลอย่างแท้จริง ทุกคนใช้โทรศัพท์ตลอดเวลา เราใช้ชีวิตอยู่บนโทรศัพท์ของเรา เราสั่งอาหาร ชำระเงิน จองรถแท็กซี่ รับยา เล่นเกม ดูหนัง ฟังเพลง… ทุกอย่างเกิดขึ้นบนโทรศัพท์ มันเป็นแค่เรื่องของเวลาเท่านั้นก่อนที่ QSR อย่าง McDonald’s จะคิดไอเดียดิจิทัลเพื่อดึงดูดลูกค้า ในความเป็นจริง McDonald’s India เป็นหนึ่งในสมาชิกอุตสาหกรรมรายแรกๆ ที่ริเริ่มโครงการดิจิทัลมากมาย ในอนาคต สถานการณ์จะดีขึ้นเท่านั้น

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